It is that magical time of the year for retailers. The period between mid-October and late December can often make the difference between success or failure in the retail industry, and this year will be no exception. As you will see below, it is being projected that Americans will spend a massive amount of money this holiday season. In fact, what Americans plan to spend on Christmas this year is greater than the yearly GDP of the entire nation of Sweden. So isn’t this good economic news? Shouldn’t we be happy that Americans are opening up their wallets so eagerly? Well, it depends how you look at it. Even though our spending is increasing, our incomes are not. As I discussed the other day, 50 percent of American workers make less than 28,031 dollars a year and incomes have been stagnant for years. That means that any increases in spending must be funded by more debt, and that is not good news at all.
In 2014, approximately 70 percent of all Americans will participate in Halloween. It seems like with each passing year this dark holiday become even more popular, and before it is all said and done it is being projected that Americans will spend a whopping 7.4 billion dollars this time around…
Kicking off the end of year spending season is Halloween. Just how much do Americans spend on trick-or-treating and other Halloween festivities? The National Retail Federation (NRF) forecasts total Halloween spending—including candy, costumes, and decorations—to come in at $7.4 billion this year.
That 7.4 billion dollars includes 2 billion dollars for Halloween candy and 350 million dollars for pet Halloween costumes.
Yes, you read that correctly. We are collectively going to spend 350 million dollars on Halloween costumes for our cats and dogs.
Overall, spending on Halloween has risen by more than 55 percent since 2005. It just seems like Americans can’t get enough of this particular holiday.
But of course what Americans spend on Halloween is not even worth comparing to what Americans spend on Christmas.
According to the National Retail Federation, more than 90 percent of Americans celebrate either Christmas, Kwanza or Hanukkah.
And Christmas in particular has become virtually synonymous with materialism. This year, the National Retail Federation is projecting that Americans will spend more than 600 billion dollars just on Christmas.
That represents a huge chunk of our GDP as a nation.
Most of that money will be spent on Christmas gifts. According to a Gallup survey that was just released, the average U.S. adult plans to spend 781 dollars on Christmas gifts this year, which is significantly up from last year…
Americans’ initial estimates of the total amount they will spend on Christmas gifts this year point to an above-average holiday season for the nation’s retailers. While Gallup’s October spending forecast is a warm-up to its key measure in November, it finds Americans expecting to spend $781, on average, up from $704 last November.
Of course holiday spending does not end there. There are trees to put up, packages to send out and decorations to buy. The following numbers are from a Forbes article about what an average American typically spends during a Christmas season…
Christmas Tree: $41.50
Cards And Postage: $32.43
Floral Arrangements: $22.61
Food And Candy: $95.04
So where is all of this money coming from?
That is a key question.
Written by: MICHAEL SNYDER – continue at THE ECONOMIC COLLAPSE