The obsession over sports, long analyzed as half-crazed, defies logical explanation. Even so, it is undeniable that organized athletics is big business. This standard certainly applies to professional leagues, but often it is overlooked just how much money is involved in “so called” amateur games at the college level. A Brief History of the National Collegiate Athletic Association’s Role in Regulating Intercollegiate Athletics serves as a useful primer. Regulation of intercollegiate athletics may seem a desirable and necessary function to maintain the integrity of sport. In spite of this noble objective, the supervision of the NCAA over college athletics usually comes down to the excessive administration of football and basketball.
Yes, men’s games have a distinct advantage over the rest of the field. There is a simple reason, MONEY. The headline, NCAA approaching $1 billion per year amid challenges by players, screams louder than any fan packed stadium. “The NCAA made $912.8 million last year, 84 percent of which came from one, three-week event: The Division I men’s basketball tournament.”
Not to be outdone, Forbes reviews The Economics of College Football: A Look At The Top-25 Teams’ Revenues And Expenses. An important and salient point indicates that not all teams are equal. “Those teams who either have their own network or whose conferences have their own network have extra streams of revenue that boost their numbers.”
Since addictive hysteria affects the cash flow and inflates the bottom line, why should the NCAA reap such a large fee for providing auxiliary functions? In the end, it is an entertainment product not of their creation. Here is the NCAA reply to the question, How can the NCAA be a nonprofit organization when it generates so much revenue?
“The NCAA maintains its nonprofit status because it is an association of colleges and universities sharing a common academic mission. Every year, the NCAA and its members equip more than 460,000 student-athletes with skills to succeed on the playing field, in the classroom and throughout life.”
Awe yes, acclimating the student athlete to the revenue sharing of sports managers and career guidance comes at a very high price from the lordly master of matriculation into collegiate athleticism.
Ever since the decision where a Judge rules against NCAA, the debate over student athlete’s compensation heated up.
“U.S. District Judge Claudia Wilken, in a 99-page decision that followed a contentious three-week trial in June, ruled in favor of former UCLA basketball star Ed O’Bannon and 19 others who sued the NCAA, claiming it violated antitrust laws by conspiring with the schools and conferences to block the athletes from getting a share of the revenues generated from the use of their images in broadcasts and video games. The injunction she issued allows players at big schools to have money generated by television contracts put into a trust fund to pay them when they leave.
Wilken rejected the NCAA’s arguments in defense of its economic model, saying the “justifications that the NCAA offers do not justify this restraint and could be achieved through less restrictive means” while preserving college sports competition.”
Written by: JAMES HALL of BREAKING ALL THE RULES