“It’s always on… voice recognition hears you from across the room”

Amazon unveiled its new digital assistant the “Echo” this week, a cloud-connected device that is “always on.”

Controlled by a user’s voice, Amazon boasts the device’s ability to answer questions, provide weather updates, and play music.

“Amazon Echo is designed around your voice. It’s always on—just ask for information, music, news, weather, and more,” Amazon states. “Echo begins working as soon as it hears you say the wake word, ‘Alexa.’ It’s also an expertly-tuned speaker that can fill any room with immersive sound.”

Using “far-field voice recognition,” the Echo can detect and analyze voices even when other loud noises are prevalent.

“Tucked under Echo’s light ring is an array of seven microphones. These sensors use beam-forming technology to hear you from any direction. With enhanced noise cancellation, Echo can hear you ask a question even while it’s playing music.”

Echo’s constant connection to the cloud allows it to learn and adapt, slowly gathering the specifics of a user’s characteristics.

“Echo’s brain is in the cloud, running on Amazon Web Services so it continually learns and adds more functionality over time. The more you use Echo, the more it adapts to your speech patterns, vocabulary, and personal preferences.”

While the Echo is always activated, Amazon assures its customers that “Alexa” will only listen when a user asks.

Written by MIKAEL THALEN
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